La Baule, an authentic seaside resort, is located in the Pays de la Loire region. First well-known for its eight kilometres of sandy beaches, the town is bordered with a vast protected pinewood and dune forest, leaning on the one hand to the famous salt marshes of Guérande and, on the other hand, to the regional natural park of Brière.

Since 2011, this exceptional geographical situation has made it inscribed at the Club of the most beautiful bays of the world, in the same way as the bay of Mont-Saint-Michel, the bay of San Francisco and the bay of Ha Long.